Recover Revenue. Reduce Churn. Retain Customers.

About Us

An AI revenue recovery engine for subscription businesses — transparent by design.

About Us

Transform How You Recover Revenue.

Subcraft.ai is built to automate revenue recovery end-to-end — from context-aware retries on failed payments to multi-channel retention outreach — so your business keeps more of the revenue it already earned. Our AI agents read decline codes, time retries intelligently, and reach customers over email, SMS, and in-app at the moments most likely to recover the subscription.

Meet Our Team

The people behind the platform powering smarter subscription growth.

Nitin Gupta

Founder and CEO

Chief Technology Officer

Our Values

Principles that guide how we build, innovate, and partner with our customers.

Outcomes focused

We focus on outcomes—not features. Every workflow and AI agent is designed to recover revenue, reduce churn, and improve subscriber retention. If it doesn’t move your metrics, it doesn’t make it into the product.

Effortless to use

Our AI handles the repetitive, manual parts of subscription management so your team can focus on strategy and growth. Automation is most powerful when it feels invisible, reliable, and effortless.

Transparency, by default

We believe in clarity—how recovery happens, where uplift comes from, and what value is being created. Subcraft.ai provides full visibility into decisions and performance, so you always understand the impact behind the automation.

See How We Approach Intelligent Revenue Recovery.

Learn how Subcraft.ai is built—and how we partner with subscription businesses to reduce churn and recover revenue.