Recover Revenue. Reduce Churn. Retain Customers.
Subcraft.ai is building an AI-driven recovery engine that helps subscription businesses automate failed payment recovery and reclaim revenue lost to involuntary churn.
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Platform Capabilities
Our AI-driven engine is designed to support payment recovery, mitigate involuntary churn, and provide centralized visibility across the payment lifecycle.
Automated Revenue Recovery
AI agents are designed to execute context-aware outreach and retry workflows to help address failed payments.
Mitigate Involuntary Churn
Smart retries and adaptive routing support efforts to reduce churn caused by payment failures.
AI-Driven Optimization
Models engineered to refine recovery strategies and adapt to evolving payment patterns as you scale.
Stay in Control
Centralized dashboards, custom guardrails, and A/B testing designed to provide visibility and control over payment recovery.
Connect, Automate, Monitor : Payment Recovery in 3 Steps
Subcraft.ai connects to your billing, payment, and CRM systems via secure APIs, executes configurable recovery workflows, and provides real-time visibility into payment activity and outcomes.
FAQ
Get instant clarity on how Subcraft.ai works, what it costs, and how to get started.
What is involuntary churn, and how does Subcraft.ai help?
Involuntary churn is often described as the “hidden tax” on subscription growth—customers lost due to failed payments rather than an intentional decision to cancel. These failures can stem from issues like expired cards, bank declines, or network errors. Subcraft.ai is designed to identify these payment failures and automate recovery workflows using AI-driven retry strategies and customer outreach, informed by real-time payment signals.
How is Subcraft.ai different from my billing platform’s built-in retries?
Many billing platforms use machine learning to guide retries, typically based on a limited set of transaction-level signals within their systems. Subcraft.ai is built as a dedicated recovery layer that evaluates a broader range of inputs—including authorization performance, retry costs, and customer behavior—so teams can experiment with and refine recovery strategies while accounting for longer-term payment health and operational tradeoffs.
Who is Subcraft.ai best for?
Subcraft.ai is built for subscription-based businesses—such as SaaS companies, digital media platforms, e-commerce subscriptions, and membership-driven services—that want more automation, visibility, and control over payment recovery workflows. We are currently collaborating with Design Partners who want to replace "one-size-fits-all" recovery with an intelligent, cost-aware, and agentic approach.
Do I need to replace my existing billing or payment system?
No. Subcraft.ai integrates with popular billing, payment, and CRM platforms through secure, API-based connections. You continue using your existing systems while Subcraft operates alongside them to support payment recovery workflows.
How much does it cost?
Subcraft.ai offers flexible pricing models designed to align incentives with how your business grows over time. This includes performance-based pricing for AI-driven recovery workflows and predictable platform pricing for customers who choose to build and manage custom rules. Pricing details vary by configuration and usage, and are discussed during onboarding or demo.
How does Subcraft.ai protect my data?
We prioritize data security by utilizing restricted-scope API keys to connect with your billing platform. Our architecture is designed to access only the metadata required for recovery. Subcraft.ai does not store raw credit card information; sensitive payment data remains within your payment processor's secure environment, which is intended to minimize your PCI compliance scope.
How much control do I have over the AI agents?
We believe the merchant should always be in the driver’s seat. Our platform is being built to allow you to set the rules, limits, and communication guardrails. Subcraft.ai’s agents are engineered to operate strictly within those merchant-defined parameters, while the dashboard is designed to provide transparency into recovery performance.
How do you manage the risk of AI errors?
We prioritize transparency and merchant control. Our platform is being engineered to allow for continuous monitoring and A/B testing of AI strategies. We are building the system so that merchants can set strict guardrails, override strategies, and adjust rules at any time. Our objective is to provide an engine that optimizes recovery while remaining fully accountable to your specific business parameters.
Built for Recovery. Designed for Scale.
Subcraft.ai is engineered to identify involuntary churn and optimize recovery paths with AI-driven agents. Join our Design Partner program to help shape an intelligent engine built to protect your recurring revenue.
