Recover Revenue. Reduce Churn. Retain Customers.

About Us

We build intelligent systems that help subscription businesses grow with confidence.

Transform How You Recover Revenue.

Subcraft.ai automates the entire revenue recovery process—from failed payments to personalized retention flows—so your business keeps more of the revenue it already earned. Our AI agents predict churn, fix payment issues, and engage customers at the right moments to boost conversions and retention with minimal effort from your team.

Meet Our Team

The people behind the platform powering smarter subscription growth.

Nitin Gupta

Founder and CEO

Chris McNeilly

AI/ML Consultant

Azariah Jeyakumar

Engineering Consultant

Our Values

Principles that guide how we build, innovate, and partner with our customers.

Built for Measurable Revenue Impact

We focus on outcomes—not features. Every workflow and AI agent is designed to recover revenue, reduce churn, and improve subscriber retention. If it doesn’t move your metrics, it doesn’t make it into the product.

Intelligent Automation That Works Quietly in the Background

Our AI handles the repetitive, manual parts of subscription management so your team can focus on strategy and growth. Automation is most powerful when it feels invisible, reliable, and effortless.

Transparency You Can Trust

We believe in clarity—how recovery happens, where uplift comes from, and what value is being created. Subcraft.ai provides full visibility into decisions and performance, so you always understand the impact behind the automation.

See How We Approach Intelligent Revenue Recovery.

Learn how Subcraft.ai is built—and how we partner with subscription businesses to reduce churn and recover revenue.